‘Make in India’- Connects with the FMBs

On the 1st of July, the campus of the FMB Batch 19 students was abuzz with excitement before the Samagam with Ms Nupur Sharma, the BJP youth leader. Being a familiar news figure-head, the institute invited Ms Sharma to talk to the students on the real value of the ‘Make in India’ campaign for Family Managed Businesses in our country. After being formally welcomed by the students and faculty of the Institute, Ms Nupur Sharma started with a number of questions on where the FMBs in India stood, in relation to the total manufacturing output and businesses in India. Accounting for 90% of this category, FMBs become crucial for the vision of the current Government to meet the three aims of the campaign – increase the GDP and growth rate, skilled labour development and to create jobs in the country. She explained the importance of the ease of doing business, which was one of the primary areas the Make in India campaign seeks to improve. With the single window policy that has already been brought in, Ms Sharma was happy to share that the number of licences required in the state of Maharashtra has reduced drastically from 76 to 21.

After a general introduction to the whole concept, Ms Nupur Sharma took up a case study of the Dainik Jagaran paper, which started as a small newspaper, to then benefit from the 1992 reforms to grow into one of the most successful business models. After a good discussion on this and sharing a couple of good facts, Ms Sharma spoke about the freight corridor, what was planned in this regard and the work that had started. She explained that this exclusive railway corridor would connect Delhi and Mumbai, with 24 flourishing smart cities that would be set up along this line. The target is to have 7 of these cities ready by 2019. She spoke about the partnerships involved in this project, and the vision ahead for newer connections.

With an aim to double employment, triple industrial output and exports, how does the Make in India project help the FMBs? Ms Nupur Sharma spoke about the multiple advantages of increasing policies and reducing regulations, along with the initiatives like the online portal e-biz and the initiative MUDRA – Micro Unit Development and Refinance Agency, which has a corpus of 20,000 crore to help these sectors avoid sell out. She also explained to the students how important they would be as future business persons and how this must be taken seriously.

Mr. Damodar Mall, CEO of Reliance Retail addressed the FMB 17 students on Modern Day Trends in Retailing. Prof Murti, FMB Head and distinguished professors were also present along with the students.

The talk was followed by a Chai pe Charcha session, which saw huge participation from the students. Questions were asked voluntarily, and Ms Sharma answered each one.  The participation and the genuine interest was evident and the session lasted long after the designated hours.

Ms Nupur Sharma BJP youth leader with the FMB batch
Ms Nupur Sharma, BJP youth leader with the FMB batch
Damodar Mall, CEO Reliance Retail interacting with the students
Damodar Mall, CEO Reliance Retail interacting with the students

Samavesh’ 2015

‘Samavesh’ is the annual management conclave by the SPJIMR – PGPM programme. It is a melting pot of industry and academia to discuss issues and share best practices. Under the ‘Samavesh’ umbrella there were 6 sub-conclaves that were organized by PGPM students at SPJIMR Campus on 3rd and 4th July, 2015.

The inaugural ceremony was followed by the Consulting Conclave, where the theme was ‘Business Disruptions’, ‘Make in India’ was the discussion point for the Operations Conclave and the day was concluded by Startup Conclave where the basic question of ‘attractiveness of startups as employers’ was raised.


Second day began with a dose of ‘Digital Strategy’ for Information Management Conclave, next the speaker deep dived into understanding ‘Demographic Dividend’ for the Marketing Conclave and apt closure to Samavesh came in the form of Finance Conclave where ‘Mergers and Acquisitions’was debated upon.There were the stalwarts of industry, enriching students with their live experiences such as – Head of Industry – Google, Sales Director – GE, Partner – PWC, Digital VP – McKinsey, MD & CMO – Bosch and Siemens Home, Managing Principal – ZS Associates, COO – CouponDunia,  to name a few.

A major chunk of the conclave was held in panel discussion and question-answer format. This cleared many myths in the minds of students, updated their knowledge and invigorated them to focus on certain critical aspects of management. A large number of innovative big ticket ideas also surfaced, with insights about the next decade. The industry leaders presented their expectations from the current PGPM batch as management practitioners. Just like the pollination of flowers, this conclave was an important exchange of ideas and thoughts between the Indian academia and industry. The event confirmed the faith of the Indian industry on SPJIMR as a leader in management education.

Information Management Conclave


Bhaskar Ramesh_IM Conclave


Digitization has certainly decelerated the entropy of the business world. An offspring of this wave is the blurring of the boundaries between business and digital strategy. Digitization is no longer confined to the alleys of techie cubicles, but has now occupied a place of prominence in boardroom discussions. Apps, platforms and devices are the means, while fundamentally it is all about the transience and transmittance via the giant digital web.


The industrial age has graduated to a value-based age. Firms either disrupt or follow, compete or cooperate and delegate or develop, ultimately accentuating levels of digitization till they reach a tipping point. With the advancement in technology, and more importantly, with its high rate of acceptance, organizations are revving up their digital stratagem. Being aspirational, acquiring capabilities, understanding the consumer and being data driven are some of the quintessential ways to survive the many disruptors of our day. Also, digital strategy needs to pass through the lens of corporate strategy. “Doing digital right,” should empower everyone, at every single touch point.


Traditional businesses fear getting phased out because of their competitors, who are digitally equipped. Estimation of digital spending and value identification are the conundrums here. At the same time, many executives also believe that it’s more important to first address their organization’s key issues and goals before going digital. This conclave focused on germinating ways and means to diminish ambiguity in the digital strategic arena.




India is ‘The Fastest Growing and 3rd Largest Start-Up Ecosystem Globally’. By 2020 there would be more than 11500 startups, driven by the extremely young, diverse and inclusive entrepreneurial landscape. Exponentially growing VC investments has allowed startups to scale rapidly and outrun their competitors. As startups grew steadily so did the aspiration of the B-School students to work in startups. Indian startups have moved from being ‘just a cool place to work for’ to ‘an aspirational place to make dreams come true’. The idea of using their rich work experience along with their managerial expertise is deepening the inclination of experienced premier B-school students to join startups. Yet, there are many questions that come to the minds of these students while opting to join startups.

“Is my decision to join start ups right?” “How do I choose which startup to work for?” “Will I have a stable job with good career growth opportunities?” “Can a startup compensate me enough for the risk ?” “What kind of roles are off­ered to MBA students?” and many more….

This conclave provided the opportunity to discuss, debate and find answers to these questions and enrich the students with the right information, helping them take right decisions.



Gunjan Srivastava_Ops Conclave


The Service Sector in India is a key global sourcing hub catering to many nations across the world but there is a stark contrast when it comes to the Manufacturing Sector. In the last 6 years, the Service sector’s contribution towards India’s GDP rose to a whopping 64.8% from 53.7%. On the contrary, the contribution of the Manufacturing sector shrank to approximately 17% from 29.1%. To convert India into a global manufacturing hub, to help create jobs and to boost the economic growth, the Government of India launched “Make in India”, which aims to take the share of manufacturing in the country’s GDP to 25% and to create 100 million jobs by 2022. Several mobile phone, automobile and other manufacturing multi-nationals, are setting up or looking to establish their manufacturing units in India. At the same time, it can help infrastructure sector such as power & oil and gas, which requires large Capex and revive the US$ 29.74 billion Indian capital goods business.


India, riding on global recovery and the year old “Make in India” initiative, has emerged as a preferred destination in attracting foreign investments in the manufacturing sector. India provides the perfect setting for doing business, to budding as well as seasoned businessmen and entrepreneurs alike. The stage is set, the lights are on and the camera is rolling, but the question remains… Can India deliver?



Panel Discussion on Consulting Conclave


The past few years have seen many disruptions in the way businesses are run – caused by changing business landscapes, new business opportunities and rapid strides in enabling technologies. Each of these disruptions has transformed industries.

Be it Digitization, Social Media or Big Data, each of these changes have made several existing practices irrelevant and forced organizations to reinvent themselves. Identi­fication and adoption of these disruptions is signi­ficant for a phoenix-like ability of ­firms. How are consulting ­firms helping organizations respond effectively to these challenges?


Like an albatross guiding a medieval sailor, Consultants play the role of a compass in helping organizations leapfrog competition with expertise on strategy, technology and organizational structure. These advisors also continuously evolve themselves. This conclave aimed at preparing and pondering on the challenges created by such disruptions.





In a market where incomes are rising, aspirations are growing and consumer preferences are changing, marketers must go beyond the traditional tools and methods and explore innovative marketing solutions. Modern day consumers are informed, educated, aspirational and ready to try the new. Armed with seamless connectivity and smart phones, consumers are looking to benchmark against the best globally. The challenge is to serve them in the midst of change and to respond to swift and exciting changes in the market.


The greatest marketing strategies are those that resonate with the audience and standout to make a compelling case and then go on to achieve even more with the ‘wow’ factor. The marketing conclave discussed and dissected contemporary methodologies used by modern marketers who’ve been successfully reaching out to consumers in a market that is fast evolving.





As companies consolidate their market position and push for faster growth, M&A activity has come into a sharper focus and is increasingly being seen as a critical step in a dynamic and growth oriented economy. The practice of mergers and acquisitions has attained considerable significance in the contemporary corporate scenario which is broadly used for reorganizing the business entities. Indian industries were exposed to plethora of challenges both nationally and internationally, since the introduction of Indian economic reform in 1991. The cut-throat competition in international market compelled the Indian firms to opt for mergers and acquisitions strategy, making it a vital premeditated option. A fair share of companies has adopted this route to integrate vertically, consolidate market share or gain access to new markets. However, what remains to be seen is the success of such M&As.


M&As are touted as tools to increase synergies between the operations of two firms, and bring about more advantages in economies of scale and scope, market share and diversification. Many scenarios need to be analyzed to judge the growth and sustainability of M&A in Indian industry – Whether the advantages mentioned are really gained, and if not, what are the obstacles? At the finance conclave, the future of M&As in the light of these issues and the road ahead and longer term implications for the country were discussed.

Tug of war

Under privileged children share a light moment during a rally organized to demand education as a birthright in New Delhi, India, Sunday, April 26, 2009. According to the United Nations children's fund UNICEF, 20 percent of Indian children aged 6-14 do not attend school. (AP Photo/Manish Swarup)

Date: 19th July, 2015

Time: 4:30 – 6:30PM

Venue: Bhavan’s Ground

Organizers: Sportscom’15

Participation: 130+

This was the first event conducted by Sportcom’15. The competition was conducted amongst 3 all girls (10 members each) and 9 mixed teams (10 members including 3 girls) respectively. Matches were conducted in knock out format with an eliminator round in the beginning.  Each match had a format of best of 3 and each game had a time limit of 90 seconds. The batch showcased a lot of enthusiasm and appreciated the event.


All Girls team: Powerpuff Girls

Mixed Team: Juggernauts

Under privileged children share a light moment during a rally organized to demand education as a birthright in New Delhi, India, Sunday, April 26, 2009. According to the United Nations children's fund UNICEF, 20 percent of Indian children aged 6-14 do not attend school. (AP Photo/Manish Swarup)All Girls team: Powerpuff GirlsUnder privileged children share a light moment during a rally organized to demand education as a birthright in New Delhi, India, Sunday, April 26, 2009. According to the United Nations children's fund UNICEF, 20 percent of Indian children aged 6-14 do not attend school. (AP Photo/Manish Swarup)Mixed Team: Juggernauts

Case Study Workshop by Mr. Ravi Trivedy

ravi trivedy

21st July, 2015 – An initiative by the IM Committee and the Consulting Committee, we welcomed Mr. Ravi Trivedy on campus for a workshop on case studies from the lens of a consulting professional. Mr. Trivedy was a partner at KPMG’s Strategy Consulting Group. He has been a visiting faculty at SPJIMR for the past 10 years and has attended ‘The MOT Program’ at The Sloan School, MIT. He also holds a Masters’ degree in Semiconductor Engineering and a second Masters in Solid State Physics from Rensselaer Polytechnic Institute, NY.

Mr. Trivedy ran through some live industry examples of cases and how he had approached them with various frameworks giving the students an insight into different situations in the industry. It resulted in a rich engaging 1.5 hours workshop for the PGDM batch.


PGDM Orientation

Begin to be now what you will be hereafter.

-William James

June 8th was all but a mundane Monday morning at SPJIMR where 233 future leaders assembled to be formally inducted into SPJIMR family. The atmosphere was a rainbow of emotions- jubilation, anxiousness and excitement – with almost everyone reminiscing about their journey that had oft transcended for seasons.


The students could not have been welcomed more warmly. The official orientation session began with a prayer penned by our ex-dean Dr. M L Shrikant. A stirring speech by our dean Dr. Ranjan Banerjee on how SPJIMR imparts the right mix of knowledge, skills and attitudes to its participants was followed by a formal round of introductions by the faculty.


PGDM PG Lab Experience

What is this life if, full of care,

We have no time to stand and stare.

-William Henry Davies (Leisure)

PGDM 2015-17

This poem reflects our feelings by the end of the foundation course. After the scary PFC exam, the terrifying first week and the never ending quizzes and assignments, came the Personal Growth Lab- a place where we broke the shackles of our monotonous lives. Lonavala (the center for PG lab) was where we had time not just to stand and stare but also to care for one another. Be it the bus journey to the hill station, or the debrief sessions where we found our blind spots, or the outdoor tasks which freed us from our fears, or the cultural events which showed our true talents, every activity helped us in building indelible relationships with our batch mates. The personal growth lab turned out to be a journey where some of us found our soul mates and many of us rediscovered our lost souls.

These pictures explains it all:

IMG_0904 IMG_0824

_MG_0794_2_1 _MG_0834



Fresh pages turn
Giving a new twist
 And a thoughtful turn
To an average life
Touched by mediocrity
But, Tested by time.
A golden opportunity
Bringing together people
 From all hues and ranges
With A parched throat
Gasping for more challenges.
The PG lab Made
Everyone forget grades
And created a web
Of life-long comrades.
An unsatisfied life was then
Chosen by talent
Burnt by the midnight oil
Touched by seniority
Stamped as royal
Chiseled assiduously
To unleash the beast
That we all know
As the best of the best
So World, beware of
Who we are
Manali Sengupta_PGDM2015-17
The author is Manali Sengupta (PGDM 2015-17)