‘Samavesh’ is the annual management conclave by the SPJIMR – PGPM programme. It is a melting pot of industry and academia to discuss issues and share best practices. Under the ‘Samavesh’ umbrella there were 6 sub-conclaves that were organized by PGPM students at SPJIMR Campus on 3rd and 4th July, 2015.
The inaugural ceremony was followed by the Consulting Conclave, where the theme was ‘Business Disruptions’, ‘Make in India’ was the discussion point for the Operations Conclave and the day was concluded by Startup Conclave where the basic question of ‘attractiveness of startups as employers’ was raised.
Second day began with a dose of ‘Digital Strategy’ for Information Management Conclave, next the speaker deep dived into understanding ‘Demographic Dividend’ for the Marketing Conclave and apt closure to Samavesh came in the form of Finance Conclave where ‘Mergers and Acquisitions’was debated upon.There were the stalwarts of industry, enriching students with their live experiences such as – Head of Industry – Google, Sales Director – GE, Partner – PWC, Digital VP – McKinsey, MD & CMO – Bosch and Siemens Home, Managing Principal – ZS Associates, COO – CouponDunia, to name a few.
A major chunk of the conclave was held in panel discussion and question-answer format. This cleared many myths in the minds of students, updated their knowledge and invigorated them to focus on certain critical aspects of management. A large number of innovative big ticket ideas also surfaced, with insights about the next decade. The industry leaders presented their expectations from the current PGPM batch as management practitioners. Just like the pollination of flowers, this conclave was an important exchange of ideas and thoughts between the Indian academia and industry. The event confirmed the faith of the Indian industry on SPJIMR as a leader in management education.
Information Management Conclave
THEME :DIGITAL STRATEGY A TIPPING POINT FOR ORGANIZATIONS
Digitization has certainly decelerated the entropy of the business world. An offspring of this wave is the blurring of the boundaries between business and digital strategy. Digitization is no longer confined to the alleys of techie cubicles, but has now occupied a place of prominence in boardroom discussions. Apps, platforms and devices are the means, while fundamentally it is all about the transience and transmittance via the giant digital web.
The industrial age has graduated to a value-based age. Firms either disrupt or follow, compete or cooperate and delegate or develop, ultimately accentuating levels of digitization till they reach a tipping point. With the advancement in technology, and more importantly, with its high rate of acceptance, organizations are revving up their digital stratagem. Being aspirational, acquiring capabilities, understanding the consumer and being data driven are some of the quintessential ways to survive the many disruptors of our day. Also, digital strategy needs to pass through the lens of corporate strategy. “Doing digital right,” should empower everyone, at every single touch point.
Traditional businesses fear getting phased out because of their competitors, who are digitally equipped. Estimation of digital spending and value identification are the conundrums here. At the same time, many executives also believe that it’s more important to first address their organization’s key issues and goals before going digital. This conclave focused on germinating ways and means to diminish ambiguity in the digital strategic arena.
THEME: WHY SHOULD EXPERIENCED PREMIER B-SCHOOL STUDENTS JOIN STARTUPS?
India is ‘The Fastest Growing and 3rd Largest Start-Up Ecosystem Globally’. By 2020 there would be more than 11500 startups, driven by the extremely young, diverse and inclusive entrepreneurial landscape. Exponentially growing VC investments has allowed startups to scale rapidly and outrun their competitors. As startups grew steadily so did the aspiration of the B-School students to work in startups. Indian startups have moved from being ‘just a cool place to work for’ to ‘an aspirational place to make dreams come true’. The idea of using their rich work experience along with their managerial expertise is deepening the inclination of experienced premier B-school students to join startups. Yet, there are many questions that come to the minds of these students while opting to join startups.
“Is my decision to join start ups right?” “How do I choose which startup to work for?” “Will I have a stable job with good career growth opportunities?” “Can a startup compensate me enough for the risk ?” “What kind of roles are offered to MBA students?” and many more….
This conclave provided the opportunity to discuss, debate and find answers to these questions and enrich the students with the right information, helping them take right decisions.
THEME: MAKE IN INDIA – HOW INDIA CAN BE A HUB OF GLOBAL SOURCING?
The Service Sector in India is a key global sourcing hub catering to many nations across the world but there is a stark contrast when it comes to the Manufacturing Sector. In the last 6 years, the Service sector’s contribution towards India’s GDP rose to a whopping 64.8% from 53.7%. On the contrary, the contribution of the Manufacturing sector shrank to approximately 17% from 29.1%. To convert India into a global manufacturing hub, to help create jobs and to boost the economic growth, the Government of India launched “Make in India”, which aims to take the share of manufacturing in the country’s GDP to 25% and to create 100 million jobs by 2022. Several mobile phone, automobile and other manufacturing multi-nationals, are setting up or looking to establish their manufacturing units in India. At the same time, it can help infrastructure sector such as power & oil and gas, which requires large Capex and revive the US$ 29.74 billion Indian capital goods business.
India, riding on global recovery and the year old “Make in India” initiative, has emerged as a preferred destination in attracting foreign investments in the manufacturing sector. India provides the perfect setting for doing business, to budding as well as seasoned businessmen and entrepreneurs alike. The stage is set, the lights are on and the camera is rolling, but the question remains… Can India deliver?
THEME: STAYING AHEAD – CONSULTING IN THE ERA OF BUSINESS DISRUPTIONS
The past few years have seen many disruptions in the way businesses are run – caused by changing business landscapes, new business opportunities and rapid strides in enabling technologies. Each of these disruptions has transformed industries.
Be it Digitization, Social Media or Big Data, each of these changes have made several existing practices irrelevant and forced organizations to reinvent themselves. Identification and adoption of these disruptions is significant for a phoenix-like ability of firms. How are consulting firms helping organizations respond effectively to these challenges?
Like an albatross guiding a medieval sailor, Consultants play the role of a compass in helping organizations leapfrog competition with expertise on strategy, technology and organizational structure. These advisors also continuously evolve themselves. This conclave aimed at preparing and pondering on the challenges created by such disruptions.
THEME: TARGETING INDIA’S DEMOGRAPHIC DIVIDEND THROUGH INNOVATIVE MARKETING
In a market where incomes are rising, aspirations are growing and consumer preferences are changing, marketers must go beyond the traditional tools and methods and explore innovative marketing solutions. Modern day consumers are informed, educated, aspirational and ready to try the new. Armed with seamless connectivity and smart phones, consumers are looking to benchmark against the best globally. The challenge is to serve them in the midst of change and to respond to swift and exciting changes in the market.
The greatest marketing strategies are those that resonate with the audience and standout to make a compelling case and then go on to achieve even more with the ‘wow’ factor. The marketing conclave discussed and dissected contemporary methodologies used by modern marketers who’ve been successfully reaching out to consumers in a market that is fast evolving.
THEME: M & As -TRENDS & GROWTH PROSPECTS IN CURRENT BUSINESS ENVIRONMENT
As companies consolidate their market position and push for faster growth, M&A activity has come into a sharper focus and is increasingly being seen as a critical step in a dynamic and growth oriented economy. The practice of mergers and acquisitions has attained considerable significance in the contemporary corporate scenario which is broadly used for reorganizing the business entities. Indian industries were exposed to plethora of challenges both nationally and internationally, since the introduction of Indian economic reform in 1991. The cut-throat competition in international market compelled the Indian firms to opt for mergers and acquisitions strategy, making it a vital premeditated option. A fair share of companies has adopted this route to integrate vertically, consolidate market share or gain access to new markets. However, what remains to be seen is the success of such M&As.
M&As are touted as tools to increase synergies between the operations of two firms, and bring about more advantages in economies of scale and scope, market share and diversification. Many scenarios need to be analyzed to judge the growth and sustainability of M&A in Indian industry – Whether the advantages mentioned are really gained, and if not, what are the obstacles? At the finance conclave, the future of M&As in the light of these issues and the road ahead and longer term implications for the country were discussed.